Results
Five things you can examine before deciding whether to call.
They do not prove the outcome of a private engagement. They show how we reason, what we refuse, what we document, and what you should expect us to deliver.
The evidence
What we offer instead of case studies.
Each of these is published on this site or verifiable without our involvement.
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A published standard you can hold us to
Eight specific scenarios where we turn work away. Real revenue, declined on the record. If we breach it, the page is the evidence.
Our standard -
A documented method with review gates
Five stages, each with defined inputs, a specific deliverable, and a point at which stopping is genuinely available. The same method runs every engagement, which is what makes it auditable.
How we work -
A dated archive of our own analysis
Everything the firm has published on search behavior, autocomplete, and generative answers. Dated, so you can check what we said before it was consensus. This is the closest thing to a portfolio the pledge allows.
The Briefing -
The founder's own record, in the first person
The specific circumstance this practice grew out of, with dates, including the parts that are unflattering and the money wasted on firms that did not work.
From the founder -
A record of what we have got wrong
Specific instances where our judgment or our sequencing was mistaken, what it cost, and the change to the method that followed. Every review gate in our process exists because something went wrong without one.
The corrections log
The one figure we intend to publish
Matters assessed versus matters retained.
Declining is part of the work, and a sentence saying so is a claim rather than evidence. The figure that would let you test it is the ratio of matters assessed to matters retained over a stated period. It identifies no client, discloses no engagement, and cannot be flattered without being false.
That figure is being drawn from the engagement record and checked. It will be published here once it survives that check, per year, and not before. A number on this page that had not been verified would breach the second item on our standard.
What a first conversation includes
The closest thing to a sample of the work.
Rather than showing you someone else's engagement, we will read yours, before you have spent anything.
- An honest reading of whether the material you are concerned about can realistically be changed.
- Which mechanism would apply, and in what order, including where the answer is that none would.
- A realistic timeline, stated as a range, with the reasons it might run longer.
- What we would not attempt, and why.
- Where a lawyer is the right call instead of us, said plainly.
References
How we handle a client's name.
We do not publish client names, logos, or testimonials. A name printed on a website works for the firm forever, without the person's ongoing say-so. That is not a small thing to ask of someone who came to us privately.
References are available. We speak with you first, then ask a client whether they would be willing to speak with you about you specifically, and they are asked each time. Consent is given per introduction, never once and for all. If you are wondering how we would handle your name: this is how.
Test the claim.
One conversation is the only sample of this work we can honestly offer. It costs nothing and it carries no obligation.
If your matter is in litigation, or likely to be, have your attorney contact us instead. Communications routed through counsel are treated differently, and that protection cannot be added afterwards. Why this matters