- Do all five stages always run?
- Not always. Many engagements stop after assessment, either because it concluded that nothing meaningful could be changed, or because the situation was already resolving on its own. Proactive engagements frequently skip intervention entirely and begin at construction.
- Why is there a review gate between every stage?
- Because each stage produces information that can change whether the next one is a good idea. A gate is an opportunity to stop, which is only meaningful if stopping is genuinely available. It is, at every gate, with no penalty.
- What does the baseline document actually contain?
- Every relevant URL with its position and publication date, a dated capture of its contents, the autocomplete predictions across regions, and verbatim AI answers to a standard question set. It is the reference point every later claim of improvement is measured against, including by you.
- How do you report progress?
- Against the original baseline, on the agreed cadence, including the measures that have not moved. A report that only contains improvements is a sales document rather than a report.
- What does this cost?
- The fee is stated in a written proposal before any work begins, scoped to what the assessment finds. The section above sets out how that figure is arrived at.